Third Millennium Analytics, Inc
Third Millennium Analytics, Inc
Demographic Research

Third Millennium Analytics, Inc. can beneficially apply demographic techniques for a wide variety of clients.  Population estimates and projections can be derived, and life table analysis and other demographic techniques can be applied in ways that will enable effective strategic decision-making and planning.  Generally involving the study of the size, distribution, composition, and change of human populations, as well as the factors associated with migration, fertility, and mortality, demographic research can help illuminate how demographic variables (e.g., age, income, occupation) influence individual and organizational behaviors, as well as how aggregate demographic characteristics (e.g., age, income, occupational structures) are associated with economic, health, or social characteristics (e.g., the business environment, morbidity rates, housing) within a given population.    

We have experience acquiring and working with demographic data from the U.S. Census Bureau, Bureau of Labor Statistics, other government agencies, including vital statistics from local government agencies, and can merge demographic data with a variety of economic, social, and organizational data for analysis, which can yield meaningful and useful results.  Using GIS software, we can create geocoded maps to highlight and present your results in intuitive ways, and enable the extraction of additional information from the data.

Applications for Business.  Demographic techniques can help identify markets for expansion, and provide market area assessments for sales forecasting, site analysis, target marketing, logistics, etc.   Estimates and projections of the number and types of households in a geographic area will help ensure your supply of goods or services will efficiently meet demand.  Fluctuations in rates of fertility, mortality, and migration (both internal and international) affect population composition.  We can help identify how those factors, in turn, may be influencing markets for products (retirement housing, book stores, drug stores, toy stores, etc.) and services (e.g., private preschools, fast food restaurants, retirement communities).  Geographic variability and changes in age structure can greatly influence sales forecasts and advertising strategies.  Shifts in socioeconomic composition can also influence demand for particular products and services.  Demographic research is also useful for human resources planning (e.g., to identify populations to fulfill workforce recruiting plans, for strategic plans for recruitment, transfer, and promotion of employees).  For more ways that we can assist your business, please [click here].

Applications for Public Administration.  Projections and estimates of local demographic conditions are essential for accurate assessments of local public service needs, the design and planning of facilities, and for evaluations of currently implemented programs.  They are also important sources for proper budgeting, human resources planning, developing proposals for political redistricting and reapportionment, as well as for decisions for the siting of future public facilities (e.g., fire stations, detention facilities, parks), mass transit routes, logistics, etc.  Census and local administrative data (e.g., economic, public health, crime statistics) can be linked to analyses, and GIS mapping can be applied to represent spatial variation and analyze trends.  Aggregate demographic data (e.g., per capita income, average household size, migration rates) can also be linked to measures of community disorganization or group disadvantage (e.g., poverty & unemployment ratios, adult illiteracy ratio, median family income) or public health-related measures (e.g., teen pregnancy rates, incidence and prevalence of STDs, infectious or chronic diseases, disability rates, infant mortality rates).  To learn more our services for government agencies, please [click here].

Applications for Primary/Secondary EducationEnrollment estimates and projections are very useful for strategic planning and effective decisions for budgets, resource acquisition and distribution (e.g., bilingual educational materials, computer and textbook purchases), the location of new educational facilities, and logistical issues (e.g., busing, the allocation  and distribution of resources).  Indicators of educational progress can be integrated in order to demographically and geographically identify groups with relatively lower median years of completed schooling, lower percentage of high school graduates, rates of movement through grade levels (by using modal grade levels), high school dropout rates, etc.  Examination of these data essential for properly targeting groups with special initiatives (e.g., at-risk or recent high school dropouts to enroll in an alternative/vocational schools), as well as for decisions regarding the location of facilities and resource distrbution.  For more on our services for primary/secondary education, please [click here].

Applications for Health-Related Organizations.  Population estimates and projections are indispensable for proper planning of future health care needs, public health emergencies, the siting of future health care facilities, etc.  Population size, concentration, distribution, and rates of change are also important factors to consider when trying to meet thresholds, and avoid the maldistribution of supplies of health services and resources.  When assessing health service needs, it is essential to consider population composition, including both biosocial factors (e.g., age and sex structure, race, ethnicity) and sociocultural factors (e.g., marital status, family structure, income and educational levels, labor force characteristics).  Projections of population change are helpful for planning future health care needs (e.g., for geriatric care, ambulatory obstetric services, financial assistance).  The major fertility, migration, mortality and morbidity trends of your geographic area can be highlighted, which have important implications for the demand of medical care, drugs and supplies, health facilities, personnel, as well as the targeting of social marketing efforts to promote the use of preventive medicine.  Assistance can also be provided for studies of the demographic correlates of health status, health behavior, and health services utilization in your service area.  For more on services we provide for health-related organizations, please [click here].

Applications for Nonprofit Organizations.  Demographic research can be very beneficial for private NPOs seeking to expand their influence or market share, as well as to maximize the dissemination of products, services, or good works to external clients.  By making use of survey and census data, demographic research can be very helpful for maintaining or extending “membership” as well as for redesigning programs to accommodate changing demographic profiles of members.  The analysis of aggregate demographic data can also help to determine geographic boundaries for new local chapters, or to reorganize pre-existing chapters.  To learn more about how we can help your NPO, please [click here].